Category Archives: mind-set


The Whys Mentor

  • by Matt Jennings
  • November 2, 2017
There is this ideal out there that suggests that we should understand or know our ‘why’. Why we get up out of bed every morning… Why we do what we choose to do everyday… The why or the purpose of why we even exist… and why anyone should care…? Here’s my why: I believe that being strong […]Read More >>


  • by Matt Jennings
  • March 20, 2017
In my world…in our business…with our clients…in our gyms…THIS is what show up means: You will show up by making consistency your ‘power play’…You will show up by getting your ass to the gym a non-negotiable…You will show up to the gym with the intention of supporting your team to become stronger…and you expect the same support in return…THE […]Read More >>

Why I Will Continue To Train

  • by Matt Jennings
  • January 30, 2017
This post was from my SHIFT XTR blog-February 10th, 2009 Until I sat down and specifically thought of why I continue to train, the thought never really crossed my mind. I have been training for sports, the stage, the platform, health, sanity, ego, enjoyment, pain, drug habit (endorphines/pseudomorphine -a good training session releases them), function…since I […]Read More >>

Biggest Weight Loss Tip You Will Never Hear

  • by Matt Jennings
  • September 13, 2016
Right now two-thirds (or more) of the population is focused on losing weight. That is probably good…not good that two-thirds of all of us have to lose weight to begin with…but that we are at least concerned with addressing the issue. Hey listen I am down with people taking better care of themselves via eating […]Read More >>


  • by Matt Jennings
  • August 31, 2016