The Fitness Industry…Then and Now

The Fitness Industry…Then and Now

  • by Matt Jennings
  • April 25, 2016

23 years in the fitness industry…and yes, It has evolved tremendously. Here’s where things have gone…The Big Chains are now challenged by The small boxes. The hurry up and jump in the game ‘Pennies A Day Gym’ Membership Franchises are in a meteoric race to the bottom. The Large Groups and Semi-Privates have given a Five Finger Death Punch To One-On-One’s…Crazy! Some of this evolution was needed…maybe and yes. And with all of this change especially over the last decade we still have not seen a significant increase in the percentage of population willing enough to get their asses off the couch and get into some [what should be normal and expected] semblance of ‘shape’. Yeah, preachin’ to the choir and nothing too news worthy for many reading this, I know. But here is something that may get your attention: With the advent of crossfit…bootcamp…booty-licious-bootcamp…power pump pilates…plyoga…soul cycle, barre…(and whatever the hell else is out there and all of these aforementioned do have their place for sure…) we (trainers…coaches) have forgotten a couple VERY critical and highly important functions of a meaningful training program-We forgot about getting people strong and helping them Build Muscle! Yeah… shit…we did! We got caught up in the frenzy of battlin’ ropes…swingin’ bells…slammin’ balls…pumpin’ bars and bangin’ out fifty snatches in 5:00 ( hell… Johnny Holmes was hittin’ that back in the early 80’s!) Today we even have access to and use a rather impressive arsenal of all these cool ‘toys’ that for the most part do nothing more than replace the boredom of endless and worthless treadmill hours. Yeah, some of it IS cool and can have a fat burning effect, for sure. But in our overzealous quest to sell exercise to the masses as a quick in and out theme without the boredom of ‘conventional’ exercise solution we have given them some other mutation of a mindnumbing…gutt cramping…lung collapsing countless # of high rep exercise that DOES NOT BUILD A MEANINGFUL AMOUNT OF MUSCLE or physique for that matter. Most programs today just seem to ‘run the motor’ without ever building it. Keep doing that…keep the ‘pedal down’ without taking the time for ‘re-building’ the motor (not to mention giving it some rest) and see what happens? Just go to the CrossFit HQ injury stat site. Or ask the bootcamp instructors who have a growing number on their out on injury list. No doubt building muscle is a freakin’ expensive endeavor! It costs incredible intensity and coercion from the mind to convince the body to do something it would rather not do. And I realize that this is a hard sell to the majority of the clients we work with. But really… no excuse here. If you can’t sell it…you probably do not have a strong enough grasp on program design…sorry. I guess the whole reasoning behind me writing this is because I know there is a vast misinterpretation of the exercise research out there from a lot of the fitness enthusiasts and professionals. Just take this however you want to: If your training program design does not take into GREAT consideration the importance of and understanding of how to build muscle, then quite simply your program will at some point likely fail you and your clients (in one way or another). So many trainers out there are incredibly talented but are missing this link in their program design. Design some legit strength and muscle building concepts into your programming and you will have a winning program and a massive tribe of happy clients!

www.theliftgym.com